mohammad zare abandansari; NASRIN AZIZIAN KOHAN; fatemeh rezapour
Abstract
The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded ...
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The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded Theory. The statistical population of the study was the faculty members of the universities in the Department of Sport Management & Business Management, sport marketing specialists, legal & economics experts. The statistical sample was purposefully selected for the interview & the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied & the data obtained from its implementation was divided into three main steps of open, axial & selective coding. After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories & 3 main categories of media & advertising revenues, commercial revenues & managerial revenues as effective revenue generation strategies were applied to Esteghlal & Persepolis football clubs. Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales & environmental advertising in the country can be compensated with other means of media communication, business revenues & management revenues & made money in the club.
Farzad Nobakht; Akram Faridi; Abbas Naghizadeh; Mehrdad Moharramzadeh; Nasrin Azizian Kohan
Abstract
The main purpose of this study was to investigate the networking capability of women’s sport clubs in Ardabil province in order to both benefit the clubs and promote the development of women's sports. It was a descriptive applied research. The statistical population of Ardabil sports club staff ...
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The main purpose of this study was to investigate the networking capability of women’s sport clubs in Ardabil province in order to both benefit the clubs and promote the development of women's sports. It was a descriptive applied research. The statistical population of Ardabil sports club staff is 200 and based on Morgan table the sample size was estimated 120 people (n = 120). The data were collected through Business Networking Questionnaire. Cronbach's alpha was used to assess the reliability of the questionnaire. One-sample t-test and SPSS 20 software were also used to test the hypotheses. The results of this study showed that Ardabil women's clubs' product networking capability, processes, information system and organizational culture were significantly higher than the average (mean= 3 and significance level= 95%). Also, the networking of managers, staff and organizational structure were found to be significantly lower than the average. The results showed that by spreading culture of networking activities and changing the approach of managers and staff of women's clubs, new products can be developed for existing clubs. Also, standardizing processes and using new information systems can facilitate the networking process since existing clubs cannot develop on their own because of their small size.